Social Media & Marketing

WHAT IS MARKETING?

• The action or business of promoting and selling products or services, including market research and advertising.

FORMS OF PROMOTING MEDIA PRODUCTS

• Billboards
• TV advertisements
• Posters
• Social media campaigns
• Websites
• Media appearances
• Trailers
• Sponsorship’s
• Partnership Campaign
• Competitions
• Interviews

WHY ARE PRODUCTS MARKETED DIFFERENTLY?

• Different products are intended for different audiences and are therefore marketed accordingly.
• The types of promotional campaign media products employ are dependent on many different factors including, location, access to technology, audience profiling, budget and reputation, for example, Marvel.

GUERRILLA MARKETING AND DISTRIBUTION: Guerrilla marketing takes consumers by surprise, makes an indelible impression and pops up where and when the people least expect it. Guerrilla marketers are able to make a lasting impression without spending a lot of their marketing budget.

WHEN THINGS GO VIRAL: KONY 2012– Viral marketing whereby consumers are encouraged to share information about a company’s goods or services via the Internet.

Kony 2012 was a supposed charitable campaign that went viral on many social media platforms. The cause supposed to tackle to capture of young children to join Joseph Kony’s unruly army in Africa. It was a controversial campaign in that it was deemed to be fake.

WHY IS SOCIAL MEDIA SO EFFICIENT IN MARKETING?

Social media is so efficient in marketing because it is the main way that the younger people of society gets in touch with the news and trending topics. Additionally, social media is free and easily accessible which means that certain topics with trend faster as other people do the sharing for you. The content is limitless and interactive.

SOCIAL MEDIA AND THE MOVIE INDUSTRY

From self-funded independent projects to the big-name Hollywood blockbusters, the movie industry has embraced social media. Historically, this makes sense as classical Hollywood advertised their star system through fan magazines. Therefore, Modern Hollywood has Facebook, Twitter and mobile phones. From creating viral alternate reality campaigns to using social networks to build awareness, the movie industry is busy leveraging social media to connect with fans to promote products.

“SOCIAL MEDIA IS LUCRATIVE FOR MOVIE MARKETERS FOR THE SAME REASONS IT APPEALS TO MANY: THE ABILITY TO MEASURE AND INTERACT WITH YOUR AUDIENCE ON A TWO-WAY STREET OF COMMUNICATION, AND THE LUCRATIVE ALLURE OF GOING VIRAL. IF YOU CAN CONVINCE FANS AND MOVIE-GOERS TO TALK ABOUT YOUR MOVIE ON SOCIAL MEDIA, YOUR AUDIENCE EXPANDS”