SWOT Analysis
Having conducted a SWOT analysis, I have discovered a number of my own personal strength such as meeting deadlines, persistence, being motivated to complete work, analysing texts or completing a film analysis (written work in general), editing, filming, photography, the production process overall, using social media to promote work and delegating tasks and team work.
However, with my strengths, there are also weaknesses, such as, being able to complete storyboards, I find it difficult to draw out the ideas I have for my films, therefore it will not always look as professional as I want it to, another problem that I have is that I have not gotten my driver’s licence yet which means that location scouting can be a problem because I can’t get to the ideal locations for filming. Another thing that I struggle with is getting lighting correct when filming, sometimes it is either too light or dark and the footage can appear grainy or too highlighted. Furthermore, I would like to experiment more with cinematography and making my work look more aesthetically pleasing.
Action Plan


Public Relations- UAL
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When starting to look into univeristy, I firstly thought of a course that was still included media but was more aimed towards the business industry.
The course summary states that within the course you gain the required skills for communicating and promoting concepts, products and services to a wide range of auidences. Also, it goes on to say that this course is strongly linked to the industry and taught by a team of public relations professionals and academics who also advise commercial clients. Furthermore you explore public relations in the 21st century, learn key skills for building relationships in media relations, benefit from workshops and tutorials led by experts in journalism and successful graduates with the skills and knowledge ready to establish a range of potential careers within the industry. Therefore this shows that this course sounds promising due to the many links it has with the actual industry and the work experience it gives you. I also am interested in this course because it has a strong link to media.
Film- Oxford Brookes

When looking into specifically film courses, I came across Oxford Brookes University, in which 112 UCAS points are needed in order to get in. The course in described as combing the history, theory and practice of cinema. Film analysis and criticism will be studied along with practical work on scriptwriting and video production. This will gain valuable insight into the insights of the film industry. It also states that there is a work placement which is a key part of the course. Students will be taught by a team of specialists and industry professionals with different national and cultural backgrounds, whose diverse research expertise is reflected in the breadth and scope of the curriculum.
The modules in year 1 will introduce students to film analysis and hep you develop visual literacy. History, finance and organisation of the film industry is also covered. In Years 2 and 3, students can choose from a range of modules exploring film in its socio-cultural, historical and theoretical contexts in combination with modules that are more practically or professionally orientated. You can also learn on location through field trips to New York or Cannes.
Film and Television- Solent University


This course at Solent University appealed to me as the course is a mixture of both film and television which opens more variety within the industry. Additionally, learning and working within this environment will give me more experience in both fields.
The course summary states that “Solent’s foundation year in media offers students a stimulating introduction to both the study of media and the production of media content. Students are encouraged to develop their creative and technical skills across a wide range of production mediums, such as digital video production, digital photography, audio and sound, and online, and will also discover how media shapes our lives, giving them a solid understanding of media and leaving them well-prepared to progress on to a full media or media-related degree at Solent.”
MODULES:
- Year one
Core units
POV: Deconstructing the Screen Establishing Shot: Film and TV Genres Television Studio: Factual Production Filming Fiction: Drama Production Screenwriting: From Pitch to Page Close Up: Forms and Industries
- Year two
Core units
The Critic: Screen Criticism and Creative Analysis Censored Screens: Film and TV Controversies Brief Encounters: Short Film Theory and Practice Television Drama: The Pilot Shooting Shorts: Mainstream and Alternative
Options
The Cinematographer Crime and Noir Screenwriting The Review: Popular Film and Television Criticism Post-Production: Image and Sound Directing Actors for the Screen Guerrilla Film-Making Cult Film and TV Freelancing at Solent Creatives Model Your Own Business
Please note: Not all optional units are guaranteed to run each year.
- Year three
Core units
In Focus: Screening Contemporary Culture Global Screens: The Transmedia Age Professional Practice Portfolio Final Major Project: Dissertation/Screenwriting/Production
Options
Acting and Performance the Director the Time Machine Sex on Screen After 9/11: Film, Television and Culture Freelancing at Solent Creatives Creative Entrepreneurial Freelance Practice Creative Business Start-up
Communications and PR Manager – London


The summary of this job states that the candidate will be creating experiences and loyalty for current and new audiences they lead on campaigns; develop multi-channel strategy for many on and offline communications; frame stories for press; incubate new thinking about overseas story and film trips; explore new media opportunities, and keep a big picture outlook across the comms mix. As a small organisation, this role asks the candidate to be as happy doing the detail delivery as you are doing the dreaming: both are critical to success.
The role states:
“Doing this will require you to apply your instinctive ability to win attention with your love of stories, shaping how All We Can could use them, and focusing your strategic communications outlook across the spread of channels and media, integrating digital as you go. You’ll be creating experiences and loyalty for current and new audiences. You’ll influence an already-energised Public Engagement Team as you lead on campaigns; develop multi-channel strategy for many on and offline communications; frame stories for press; incubate new thinking about overseas story and film trips; explore new media opportunities, and keep a big picture outlook across the comms mix. You’ll apply your own Christian faith and motivation to communications in creative ways. As a small organisation, this role asks you to be as happy doing the detail delivery as you are doing the dreaming: both are critical to success. And, you’ll be a culture builder – in an organisation working from the inside out – contributing to open, inspiring, honest, trust-based, believing-the-best culture.”
The skills required for this job are:
- 2+ years of writing-for-response copy writing in a supporter-focused context
- Demonstrable experience of developing creative communications strategies – which have generated response and growth
- At least 2 years integrated digital-communication experience – including website and email comms
- Demonstrable experience of being a team player, a team-builder, someone able to work collaboratively, handling disagreement as a necessary ingredient in pioneering better comms journey.
- Some audio-visual / film experience
- Experience developing and running campaigns
- GCSE’S in Maths and English
For this job, I will also have to be punctual, reliable and very committed to the work in addition to dressing accordingly. This is the type of job that you have to be very focused for. Furthermore, teamwork in this job is also very valid due to the fact that we are creating campaigns together in addition to trying yo connect with the public while trying to spread awareness.
Marketing and Communications Manager- London


The summary of this job states that the candidate will be in charge of all marketing activities for the College and regularly generate content to stimulate demand and interest in the College. The Marketing and Communications Manager will track and report on essential marketing KPIs. The Marketing & Communications Manager will be responsible for increasing applications for DLD College London in domestic and international markets.
For this job, I will have to be aware of my self-presentation, punctuality, communication skills as this work is heavily involved with socialising with people and trying to get a message across all platforms.
Videographer- Reigate


This is a job advertisement for a videographer in Reigate. Its states that they want a candidate to work with their creative team to create video content according to client briefs.
“The Videographer’s responsibilities include creating and editing film footage, ensuring that the necessary filming equipment is in good working order, scheduling and planning projects. You will know how to capture great footage and turn it into great videos.”
Essential Requirements:
Videographer Requirements
- At least 2 years’ experience and the ability to demonstrate proficiency with video production including filming and editing.
- Knowledge of optimisation and compression and production for various channels and devices.
- Proficiency with editing software Adobe Premiere and After Effects.
- Excellent interpersonal skills.
- Physically able to transport, set up and operate equipment.
Essential Requirements
- Experience working in an advertising / creative / design agency environment.
- A portfolio with great examples of your work
- Fully knowledgeable in Adobe Creative Suite
- Has a positive and resilient attitude, calm when confronted with deadlines and challenges.
- Someone who is a self-starter who works proactively to create the best campaigns possible.
- Overall team player who loves working collaboratively.
- Excellent attention to detail
- The ability to see projects through from inception to production
- The willingness to listen to feedback and use it to improve
This jobs requires me to be punctual, reliable and have good communication skills as I would be working for someone else and their own ideas/desires for a piece of work.